Teens: Current Representations of Heterosexual Commercials

Commercial #1: National Org. for Marriage says "Stylish, Sexy, Pregnant"


Analysis:

• wow, well objectification is key here. in the thirty second commercial only four seconds focus on her face, which Tolman would find "degrades and objectifies women to the point where they no longer connect to themselves". But we also see her as an object of lust while being pregnant, put on by the national organization for marriage, simultaionously tying together sex with marriage and denouncing that sex before marriage is a reality.
• this is a united states commercial, but i have never seen it air (though, too, i probably don't watch the channels that NOM caters to)
  
  Commercial 2: Romanian Condom Commercial
  
  
  
  Analysis:
  
  Selling sex may be a reputable marketing technique, but when advertising to teens is it all they've got?
  Teens are vilified for being hormone crazed junkies looking for their next fix. But how could one believe anything else if every popular culture depiction of humans age 13-19 idolizes sex obsessed, morons invested in naught but the short term gratifications of life. Teens are heralded for their youth in advertising. However, like children of generations past they are not seen in terms of innocence, youthful thought, or innovation. Teens are merely objects of their own insatiable emotions and hormones.
  

Teens of the current generation have ingested hours and hours of this advertising, and it has played a palpably negative role in their lives. Through glorified and unrealistic versions of sex and parenthood in the media, as well as the un-unifiable depiction of teenagers as beautiful white suburban youth we have been left with these results.

• 1 in 5 women struggle with an eating disorder or disordered eating.
• 90% of those women are aged 12-25.
• Each year, almost 750,000 women aged 15–19 become pregnant.