Problems and Promises: Issues We Ran Into and What Can Be Done

Problems and Positives with old commercials:
1. Females sole purpose being placed on this earth was for male pleasure and to sell consumer goods. females are three times as likely to be objectified to sell products (current stat).

2. Objectification and sexualization are evident in all of these commercials, specifically female objectification, although males can be seen being objectified to sell jeans and undies.

3. Positive: Teenagers were represented having other interests other then sex. An example of this would be the Britanica Encyclopedia commercial below...

Problems and positives with current commercials:

1. Teens who have grown up in the digital age have responded just as we have predicted they would be after viewing older commercials. Teens have related to their oversexualized image and have begun defining themselves through their hormones and sexuality first and foremost, with their emotional and intellectual growth takes place later in life.
2. This oversexualization has produced real results; teenage eating disorders, pregnancy, and suicide have statistically increased. This can be directly correlated to the lack of self esteem (which can be directly correlated to the lack of self) teens generally have. (If you notice, not ONE teen in any of our commercials is anything but thin, clear faced, white and able bodied.)
3. While the representation of GLBT youth is much smaller than heterosexual youth, they are represented because they are a marketable group. Advertisers do not create an equal demonstration of all demographics in order to relate to their consumers. They have created the Mecca of teenagers, and dressed it in a pair or tight jeans.
4. the representation of GLBT people is low, both of commercials existing and them being shown before getting banned (and when it is depicts men not touching and women definatly touching, focusing on heteronormativity and homosexuality as an (ushually strange/weird) exception) BUT they do exist
5. the representation of teens is low BUT they do exist and some are even bearing positive messages
6. transgender people don't exist